His Church: Marketing or Talking with God?
Please listen, O Shepherd of Israel, you who lead Joseph’s descendants like a flock. O God, enthroned above the cherubim, display your radiant glory 2 to Ephraim, Benjamin, and Manasseh. Show us your mighty power. Come to rescue us! 3 Turn us again to yourself, O God. Make your face shine down upon us. Only then will we be saved. Psalm 80:1-3 (NLT2)
He told me, ‘Cornelius, your prayer has been heard, and your gifts to the poor have been noticed by God! 32 Now send messengers to Joppa, and summon a man named Simon Peter. He is staying in the home of Simon, a tanner who lives near the seashore.’ 33 So I sent for you at once, and it was good of you to come. Now we are all here, waiting before God to hear the message the Lord has given you.” Acts 10:31-33 NLT
Listening to someone personally beats hearing about that person second hand. Yet strangely when it comes to the mission of the church we settle for the latter. Too much of what passes for gospel mission is second hand information; it may be factual and instructive, but it’s not personal. It resembles advertising more than anything else.
Then he [Martin Luther] was asked whether the sacraments have a spiritual power in themselves, so that baptism would be consecrated water which by its own strength could wipe out sins, even in case the water were drunk by an ass. He replied, “Because the spiritual power of God doesn’t comprise corporeal, inanimate matter, baptism doesn’t accomplish anything at all as water existing by itself. But as an action (which would be in its use) baptism has power, so that if anybody sprinkles an infant with water together with a recitation of those words of Christ by which he instituted baptism and promised the forgiveness of sins, that action, and not the water, has divine power.
The experts that study the church have told us for years a simple thing about why people come to church. It is because a friend, relative or co-worker invited them to come, and made sure they knew they would be welcome. Maybe it is because we are tired of trying to motivate our people, or we’ve seen too many “invite-a-friend” Sunday fail that we fall for the glamour and hype modern marketing and business planning offers us. Mission statements, goals and objectives, strategic implementation all geared to help us sell our faith…
BUt we aren’t in the business to sell our faith. We are ind the ministry to share why we have hope.
Sharing why we have hope, giving the reason for it means that we have discovered a reason to have hope—God revealed it to us, It is an overwhelming hope, as God guarantees us an eternity free of guilt, shame, resentment, pain, sorrow. It is a life where His presence brings us peace during the trials and traumas of life. This is hope at its best, and assurance of God’s love and presence in our lives–a presence that is available to everyone.
What if our efforts were teaching people to pray like those who wrote the Psalms did, expectantly begging God to make Himself known to all of us?
What if we realized He desired to turn us and draw us to His side, to smile at us, to save us all?
Senkbeil mentions the importance of hearing from someone directly, and he is talking about hearing from God. Both Cornelius and Peter did, and responded to what the message God had given them. Luther takes it another step–it is listening to God’s promises in the words of Christ that make a sacrament a sacrament.
If the people who are the church hear God, hearing His word will transform them. That transformation will cause their hearts to break as they see people suffer without Him, and they will want them to know His peace.
That causes revival, the knowledge of God’s love and His work rescuing us…
Or, as we say at my church – we are the broken people finding healing in Jesus, while helping others heal.
Lord Jesus, reveal to us today more of the work you are doing in our lives, turn us again and draw us closer to You. Then Lord, help us see others as You do, and use our lives to draw them through You to the Father. AMEN!
Harold L. Senkbeil, The Care of Souls: Cultivating a Pastor’s Heart (Bellingham, WA: Lexham Press, 2019), 226.
Martin Luther, Luther’s Works, Vol. 54: Table Talk, ed. Jaroslav Jan Pelikan, Hilton C. Oswald, and Helmut T. Lehmann, vol. 54 (Philadelphia: Fortress Press, 1999), 358.